With over a decade of experience as Art Director within international teams, I specialize in branding across diverse sectors, including Health, Tech, Culture and Country branding.
I am committed to shaping brands, consistently delivering emotion-driven, strategically aligned outcomes.
My approach blends creative thinking and rigorous project management to craft a compelling brand strategy that resonates and achieves meaningful impact.
Brand Positionning
Brand Narrative
Ideation
Brand Launch
Branding & Visual Identity
Country Branding
Campaigning
Editorial
Webdesign
Social Media
ACDF | Uzbekistan | 2025
The Naqsh School of Crafts’ launch
Launched during the UNESCO conference in 2025 in Uzbekistan, the Naqsh School of Crafts is the result of a transformative partnership between the Uzbekistan Art and Culture Development Foundation (ACDF) and The King’s Foundation School of Traditional Arts in London.
The project encompassed the creation of the institution’s logo, comprehensive guidelines, social media designs, and website, establishing a cohesive visual identity that reflects both the country’s rich heritage and its vision for the future.
Brand positionning
Branding & Visual Identity
Brand launch
Webdesign
Social Media
Studio: .Pomelo @APCO
Microsoft | France | 2024
The Artificial Dreams Exhibition
Conceived in partnership with Microsoft, the exhibition “Artificial Dreams” at the Grand Palais Immersif offered an overview of artificial intelligence’s role in contemporary art.
This editorial project was developed to support Microsoft in showcasing AI artists and the evolving field of AI-driven art. Printed exclusively in black, white, and metallic silver PMS, the book features a blend of two papers: a semi-thick glossy stock to highlight the visuals, and a finer, textured paper for the central interview section—evoking a dialogue between digital and manual, smooth and tactile, and reflecting the intersection of technology and craftsmanship at the core of the project.
Editorial
Studio: @APCO
Fondazione Lilly | Italy | 2025
A new Identity for a Scientific Research Foundation
In 2025, Fondazione Lilly in Italy embarked on a rebranding initiative to modernize its identity while honoring its legacy and core values.
Following an analysis of the Foundation’s DNA, mission and tone of voice, a refreshed brand identity was developed to strengthen its credibility and appeal among researchers and academics. The new visual identity was then unveiled at a launch event in Rome.
Brand positionning
Rebranding & Visual Identity
Brand launch
Webdesign
Social Media
Studio: @APCO
hscale | worldwide | 2025
The Launch of a Data Center company
hscale, a data center company, required a cohesive brand identity to complement its existing logo.
The brand identity was developed by introducing a harmonious palette of secondary colors, carefully selected fonts, and a suite of social media visuals and templates, ensuring a consistent and impactful brand presence ahead of its launch.
Rebranding & Visual Identity
Social Media
Studio: @APCO
Calidus | United Arab Emirates | 2017
A new Aerospace Manufacturer at the Dubai Airshow
Calidus, a leading defense technology and aerospace manufacturer based in Abu Dhabi, unveiled its brand during the Dubai Airshow.
Ahead of this launch, a distinctive logo and comprehensive brand identity were developed, along with a full suite of branded collateral and promotional materials, ensuring a strong and cohesive presence that reflected Calidus’s commitment to innovation and excellence in the defense sector.
Branding & Visual Identity
Key visual
Brand launch
Stationary
Stand design
Studio: @ESL Agence Publics
MultiBrand Event | France | 2023-2025
The National Brain Cancer Day
The National Brain Cancer Day (Journée Nationale du Cancer du Cerveau) is an annual event that unites patients, healthcare professionals, and caregivers to engage in discussions centered around brain cancer.
Each year, the event adopts a unique theme, which serves as the foundation for the creation of a distinctive key visual. Over the past three years, a cohesive and impactful branding was developed for the event, including the creation of all supporting materials such as screens, roll-ups, leaflets, brochures, and other collaterals.
Branding & Visual Identity
Editorial
Stand design
Social Media
Studio: @APCO
Cassi Edition / Rizzoli | France | 2018-2019
Fine Books & Editorial Management
Cassi Edition is a specialized publishing house and the representative of Rizzoli New York in France.
Projects would include layout design, and/or project and product management, overseeing the entire printing process: this includes ensuring file and layout consistency, photo engraving, color proofing, and managing multilingual printing projects.
Editorial
Production management
Studio: @Cassi Edition
ACDF | Uzbekistan | 2025-2026
Uzbekistan’s Country Branding exploration
Uzbekistan is a youthful nation with a forward-looking perspective, deeply rooted in its rich history and traditions. The Art and Culture Development Foundation of Uzbekistan (ACDF) sought a new branding initiative to reflect their vision for the country’s future.
Below are some of the proposed branding concepts for this project, with the final approved version currently in the process of being finalized.
Country Branding
Visual Exploration
Brand Positionning
Brand Narrative
Brand Launch
Branding & Visual Identity
Studio: .Pomelo @APCO
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AI exploration
A few experiments exploring AI, series, visual coherence, and animated imagery.
Visual Exploration
Midjourney
Motion Design
